Statistics
Publications
6
Citations
101
H-Index
6
Active since
2014
Affiliations
Leif Marcusson is an author at Linnaeus University specializing in marketing strategy, marketing management, and gamification.
Publications per year
2014–2020
6
6
SMEs’ online channel expansion: value creating activities
John Jeansson, Shahrokh Nikou, Siw Lundqvist et al. · Electronic Markets · 2016 · 24 citations
“Who cares about fireworks?” – A Study on Digital Coaching, Gamification and Exercise Motivation
Miralem Helmefalk, Leif Marcusson, Anna Sell · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2020 · 11 citations · Full text
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