Letizia Lo Presti

Satellite Radiolocalization From GPS to GNSS and Beyond: Novel Technologies and Applications for Civil Mass Market

Carles Fernández–Prades, Letizia Lo Presti, Emanuela Falletti · Proceedings of the IEEE · 2011 · 109 citations

“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations

Giada Mainolfi, Letizia Lo Presti, Vittoria Marino et al. · Psychology and Marketing · 2021 · 81 citations

Behavioral Intention, Digital Marketing, Consumer Research +24

Engagement, satisfaction and customer behavior-based CRM performance

Vittoria Marino, Letizia Lo Presti · Journal of Service Theory and Practice · 2018 · 66 citations

Mobile Instant Messaging, Customer Satisfaction, Relationship Marketing +15

The role of the chatbot on customer purchase intention: towards digital relational sales

Letizia Lo Presti, Giulio Maggiore, Vittoria Marino · Italian Journal of Marketing · 2021 · 48 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +13

Engagement in Healthcare Systems: Adopting Digital Tools for a Sustainable Approach

Letizia Lo Presti, Mario Testa, Vittoria Marino et al. · Sustainability · 2019 · 46 citations · Full text

New Technologies, Digital Platform, Sustainable Approach +23