Giulio Maggiore

The role of the chatbot on customer purchase intention: towards digital relational sales

Letizia Lo Presti, Giulio Maggiore, Vittoria Marino · Italian Journal of Marketing · 2021 · 48 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +13

Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park

Mario D’Arco, Letizia Lo Presti, Vittoria Marino et al. · Land Use Policy · 2020 · 40 citations

Tourism Management, Destination Marketing, Engineering +9

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Giulio Maggiore, Letizia Lo Presti, Marissa Orlowski et al. · International Journal of Contemporary Hospitality Management · 2022 · 33 citations

Tourism Management, Tourism Supply, Digital Marketing +20

Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

Letizia Lo Presti, Giulio Maggiore, Vittoria Marino et al. · Journal of Business and Industrial Marketing · 2021 · 18 citations

Marketing Analytics, Innovation Adoption, Digital Marketing +25

Mobile chat servitization in the customer journey: from social capability to social suitability

Letizia Lo Presti, Giulio Maggiore, Vittoria Marino · The TQM Journal · 2020 · 17 citations

Customer Experience, Customer Satisfaction, Mobile Content Analysis +28