Concepedia

Message Incongruence

Message Incongruence is a psychological construct in attitude change research that refers to the degree of discrepancy between a persuasive message and an individual's preexisting attitudes, beliefs, or values, distinguishing it from other message characteristics by its focus on alignment or misalignment with internal cognitive structures.

30

Publications

3.9K

Citations

67

Authors

41

Institutions

Publications per year

2017–2026

4

Parents

Publications

30

Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems

Richard L. Daft, Robert H. Lengel, Linda Klebe Treviño · MIS Quarterly · 1987 · 2.3K citations

, , +15

The impact of violations on uncertainty and the consequences for attractiveness

W. A. Afifi, JK Burgoon · Human Communication Research · 2000 · 161 citations

, , +12

Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

Micael Dahlén, Sara Rosengren, Fredrik Törn et al. · Journal of Advertising · 2008 · 156 citations

, , +17

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

Jennifer Aaker, Jaideep Sengupta · Journal of Consumer Psychology · 2000 · 133 citations · Full text

, , +13

Vividness Can Undermine or Enhance Message Processing: The Moderating Role of Vividness Congruency

Stephen M. Smith, David R. Shaffer · Personality and Social Psychology Bulletin · 2000 · 129 citations

, , +14

1–5 of 30

Authors

67

  1. SA
    Stan A. Kaplowitz

    Michigan State University, United States

    4 publications · 96 citations

    4

    h-index

  2. EL
    Edward L. Fink

    University of Maryland, College Park, United States

    4 publications · 96 citations

    4

    h-index

  3. CL
    Connie L. Bauer

    Michigan State University, United States

    3 publications · 85 citations

    3

    h-index

  4. PS
    Paul Simpson

    Queen's University Belfast, United Kingdom

    1 publications · 12 citations

    1

    h-index

  5. LK
    Linda Klebe Treviño

    Pennsylvania State University, United States

    1 publications · 2.3K citations

    1

    h-index

1–5 of 67

Institutions

41

  1. Michigan State University

    East Lansing, United States

    3 h-index

    3 publications

    85 citations

  2. Texas A&M University

    College Station, United States

    3 h-index

    3 publications

    2.5K citations

  3. Pennsylvania State University

    State College, United States

    3 h-index

    3 publications

    2.5K citations

  4. University of Maryland, College Park

    College Park, United States

    2 h-index

    2 publications

    62 citations

  5. Ghana Institute of Management and Public Administration

    Accra, Ghana

    1 h-index

    1 publications

    16 citations

  6. Brandeis University

    Waltham, United States

    1 h-index

    1 publications

    34 citations

  7. National Centre for Clinical Research on Emerging Drugs

    Sydney, Australia

    1 h-index

    1 publications

    12 citations

  8. Marquette University

    Milwaukee, United States

    1 h-index

    1 publications

    23 citations

1–8 of 41

Venues

  1. History of Religions

    1 publications · 23 citations

    1

    h-index

  2. Communication Monographs

    1 publications · 28 citations

    1

    h-index

  3. Personality and Social Psychology Bulletin

    PSPB · 1 publications · 129 citations

    1

    h-index

  4. Journal of Business Communication

    JBC · 1 publications · 83 citations

    1

    h-index

  5. Human Communication Research

    1 publications · 161 citations

    1

    h-index

1–5