Media Timing is a strategic planning construct in media management that specifies the temporal scheduling of advertising messages to optimize audience exposure and campaign effectiveness within a defined media schedule.
29
Publications
1.3K
Citations
58
Authors
38
Institutions
Publications per year
2017–2026
0
Parents
Publications
29
A Goal Programming Model for Media Planning
A. Charnes, W. W. Cooper, J. K. Devoe et al. · Management Science · 1968 · 105 citations
Business, Communication, Marketing +16
1–5 of 29
Authors
58
- MH
2
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- AS
2
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- JM
2
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- SN
2
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- NB
2
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1–5 of 58
Institutions
38
University of Kansas
Lawrence, United States
2 h-index
5 publications
155 citations
Northwestern University
Evanston, United States
2 h-index
2 publications
126 citations
Duke University
Durham, United States
1 h-index
1 publications
121 citations
North Carolina State University
Raleigh, United States
1 h-index
1 publications
20 citations
Carnegie Mellon University
Pittsburgh, United States
1 h-index
1 publications
105 citations
Medical Protective
Fort Wayne, United States
1 h-index
1 publications
121 citations
New York University
New York, United States
1 h-index
1 publications
33 citations
United States Nuclear Regulatory Commission
Rockville, United States
1 h-index
2 publications
26 citations
1–8 of 38
Venues
- Journal of Marketing Research
5 publications · 134 citations
5
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- Journal of Advertising Research
JAR · 3 publications · 78 citations
3
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- Journal of the Operational Research Society
OR · 2 publications · 27 citations
2
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- Management Science
2 publications · 156 citations
2
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- Journalism Quarterly
2 publications · 61 citations
2
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1–5