Concepedia

James MacLachlan

JM

Statistics

Publications

10

Citations

263

H-Index

10

Active since

1978

Affiliations

New York University(Current)

James MacLachlan is an author at New York University specializing in marketing, advertising, and mass communication.

Publications per year

1978–1996

10

Publications

10

Time-Compressed Speech in Radio Advertising

Priscilla A. LaBarbera, James MacLachlan · Journal of Marketing · 1979 · 55 citations

Business, Communication, Marketing +11

On Using Response Latency to Measure Preference

David A. Aaker, Richard P. Bagozzi, James M. Carman et al. · Journal of Marketing Research · 1980 · 45 citations

Social Sciences, Behavioral Sciences, Psychology +11

Reducing the Costs of TV Commercials by Use of Time Compressions

James MacLachlan, M. H. Siegel · Journal of Marketing Research · 1980 · 33 citations

Social Sciences, Communication, Economics +12

Camera Shot Length in TV Commercials and Their Memorability and Persuasiveness

James MacLachlan, Michael Logan · Journal of Advertising Research · 1993 · 24 citations

Social Sciences, Communication, Marketing +11

Time-Compressed Speech in Radio Advertising

Priscilla A. LaBarbera, James MacLachlan · Journal of Marketing · 1979 · 23 citations

Business, Communication, Marketing +11

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