Media Consumption Segmentation is a target audience segmentation strategy that classifies individuals based on their patterns of media usage, including the types, channels, platforms, and content consumed, to identify distinct groups with similar media behaviors for tailored communication and marketing interventions.
23
Publications
1.2K
Citations
64
Authors
39
Institutions
Publications per year
2017–2026
6
Variants
Media Audience Segmentation
Parents
Publications
23
Segmentation Based on Affinity for Advertising
Edith G. Smit, Peter Neijens · Journal of Advertising Research · 2000 · 88 citations
Business, Communication, Marketing +10
1–5 of 23
Authors
64
- TL
1
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- DV
1
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- JJ
1
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- RL
1
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- MB
1
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1–5 of 64
Institutions
39
The University of Texas at Austin
Austin, United States
2 h-index
2 publications
29 citations
Rice University
Houston, United States
1 h-index
1 publications
10 citations
University of South Australia
Adelaide, Australia
1 h-index
2 publications
104 citations
University of Louisville
Louisville, United States
1 h-index
1 publications
17 citations
Virginia Commonwealth University
Richmond, United States
1 h-index
1 publications
37 citations
Northwestern University
Evanston, United States
1 h-index
12 publications
552 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
1 h-index
3 publications
378 citations
Georgia Southwestern State University
Americus, United States
1 h-index
1 publications
284 citations
1–8 of 39
Venues
- Journal of Advertising Research
JAR · 2 publications · 112 citations
2
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- Journal of Marketing Communications
2 publications · 70 citations
2
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- Young Consumers Insight and Ideas for Responsible Marketers
2 publications · 60 citations
2
h-index
- Journal of Consumer Marketing
1 publications · 284 citations
1
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- Digital Health
1 publications · 126 citations
1
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1–5