Concepedia

Media Buying Algorithms

Media Buying Algorithms is a computational method within programmatic advertising that automates the acquisition of digital ad inventory by dynamically evaluating and bidding on available impressions in real time based on predefined performance criteria and audience targeting models.

10

Publications

673

Citations

23

Authors

25

Institutions

Publications per year

2017–2026

3

Variants

Programmatic Bidding Algorithms

Parents

Publications

10

The Impact of AI on the Advertising Process: The Chinese Experience

Xuebing Qin, Zhibin Jiang · Journal of Advertising · 2019 · 204 citations

, , +15

Understanding Programmatic Creative: The Role of AI

Gang Chen, Peihong Xie, Jing Dong et al. · Journal of Advertising · 2019 · 136 citations

, , +17

From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

Theo Araujo, Jonathan Copulsky, Jameson L. Hayes et al. · Journal of Advertising · 2020 · 107 citations · Full text

, , +17

An MCDM model for media selection in the dual consumer/industrial market

N. K. Kwak, Chang Won Lee, Jihee Kim · European Journal of Operational Research · 2004 · 67 citations

, , +14

Optimal Internet Media Selection

Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache · Marketing Science · 2009 · 55 citations

, , +17

1–5 of 10

Authors

23

  1. DH
    Dennis H. Gensch

    University of Wisconsin–Milwaukee, United States

    2 publications · 51 citations

    2

    h-index

  2. JL
    Jameson L. Hayes

    University of Alabama, United States

    1 publications · 107 citations

    1

    h-index

  3. GC
    Gang Chen

    Chinese Academy of Sciences, China

    1 publications · 136 citations

    1

    h-index

  4. SJ
    Su Jung Kim

    Northwestern University, United States

    1 publications · 107 citations

    1

    h-index

  5. XQ
    Xuebing Qin

    East China Normal University, China

    1 publications · 204 citations

    1

    h-index

1–5 of 23

Institutions

25

  1. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    67 citations

  2. University of California San Diego

    San Diego, United States

    1 h-index

    1 publications

    21 citations

  3. HEC Paris

    Jouy-en-Josas, France

    1 h-index

    1 publications

    55 citations

  4. University of Alabama

    Tuscaloosa, United States

    1 h-index

    1 publications

    107 citations

  5. Minot State University

    Minot, United States

    1 h-index

    1 publications

    67 citations

  6. Montclair State University

    Montclair, United States

    1 h-index

    1 publications

    136 citations

  7. ENSAE Paris

    Palaiseau, France

    1 h-index

    1 publications

    18 citations

  8. University of Pittsburgh

    Pittsburgh, United States

    1 h-index

    1 publications

    34 citations

1–8 of 25

Venues

  1. Journal of Advertising

    3 publications · 447 citations

    3

    h-index

  2. Journal of Marketing Research

    2 publications · 51 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 21 citations

    1

    h-index

  4. Marketing Science

    1 publications · 55 citations

    1

    h-index

  5. Applied Mathematics Research eXpress

    AMRX · 1 publications · 18 citations

    1

    h-index

1–5