Statistics
Publications
2
Citations
222
H-Index
2
Active since
2019
Affiliations
China University of Geosciences(Current)
Peihong Xie is an author at China University of Geosciences specializing in social sciences, cognitive science, and interactive marketing.
Publications per year
2019–2019
2
2
Understanding Programmatic Creative: The Role of AI
Gang Chen, Peihong Xie, Jing Dong et al. · Journal of Advertising · 2019 · 125 citations
Marketing Analytics, Artificial Intelligence, Targeted Advertising +20
Rows per page
1–2 of 2