Concepedia

Master Brand Strategy

Master Brand Strategy is a brand architecture approach in which a single, dominant brand name serves as the overarching identifier for all products and services within a company’s portfolio, thereby distinguishing it from sub-branding or multi-brand strategies by emphasizing brand unity and leveraged equity under one primary brand.

3

Publications

114

Citations

6

Authors

6

Institutions

Publications per year

2017–2026

1

Variants

Branded House StrategyMonolithic Brand Strategy

Parents

Publications

3

1–3 of 3

Authors

6

  1. RH
    R Harish

    Symbiosis International University, India

    1 publications · 68 citations

    1

    h-index

  2. SA
    Salim Azar

    CY Cergy Paris Université, France

    1 publications · 31 citations

    1

    h-index

  3. SK
    Shyama Kumari

    Renewable Energy Corporation of India, India

    1 publications · 15 citations

    1

    h-index

  4. IU
    Isabelle Ulrich

    NEOMA Business School, France

    1 publications · 31 citations

    1

    h-index

  5. SS
    Sadaf Siraj

    Jamia Hamdard, India

    1 publications · 15 citations

    1

    h-index

1–5 of 6

Institutions

6

  1. NEOMA Business School

    Mont-Saint-Aignan, France

    1 h-index

    1 publications

    31 citations

  2. Asia Pacific Institute of Management

    New Delhi, India

    1 h-index

    1 publications

    15 citations

  3. Théorie Économique, Modélisation et Applications

    Cergy-Pontoise, France

    1 h-index

    1 publications

    31 citations

  4. CY Cergy Paris Université

    Cergy-Pontoise, France

    1 h-index

    1 publications

    31 citations

  5. IPAG Business School

    Paris, France

    1 h-index

    1 publications

    31 citations

  6. Jamia Hamdard

    New Delhi, India

    1 h-index

    1 publications

    15 citations

1–6 of 6

Venues

  1. SSRN Electronic Journal

    Repository · 1 publications · 15 citations

    1

    h-index

  2. Journal of Indian Business Research

    JIBR · 1 publications · 68 citations

    1

    h-index

  3. European Journal of Marketing

    EJM · 1 publications · 31 citations

    1

    h-index

1–3