Concepedia
Statistics
Publications
384
Citations
4.8K
Authors
15
Location
New Delhi, India
Also known as APIM
Asia Pacific Institute of Management is a education institution in New Delhi, India known for business, marketing, and management.
Top concepts
Social SciencesBusinessManagementMarketingConsumer BehaviorComputingAnthropologyCorporate Social ResponsibilityMarketing ManagementFinance
Asia Pacific Institute of Management, India
54 publications · 389 citations
10
h-index
35 publications · 427 citations
9
36 publications · 201 citations
8
24 publications · 55 citations
4
19 publications · 45 citations
1–5 of 15
Social eWOM: does it affect the brand attitude and purchase intention of brands?
Chetna Kudeshia, Amresh Kumar · Management Research Review · 2017 · 491 citations
Business, Marketing, Marketing Management +16
Measuring consumer perception of CSR in tourism industry: Scale development and validation
Mobin Fatma, Zillur Rahman, Imran Khan · Journal of Hospitality and Tourism Management · 2016 · 149 citations
Management, Marketing, Tourism Management +16
The CSR's influence on customer responses in Indian banking sector
Mobin Fatma, Zillur Rahman · Journal of Retailing and Consumer Services · 2015 · 148 citations
Business, Finance, Marketing +14
Effect of drivers’ risk perception and perception of driving tasks on road safety attitude
Khem Chand · Transportation Research Part F Traffic Psychology and Behaviour · 2016 · 145 citations
Social Sciences, Psychology, Risk Communication +12
Happiness at Work Scale: Construction and Psychometric Validation of a Measure Using Mixed Method Approach
Sanjay Singh, Yogita Aggarwal · Journal of Happiness Studies · 2017 · 123 citations
Social Sciences, Behavioral Sciences, Psychology +16
1–5 of 384