Mobin Fatma

Building company reputation and brand equity through CSR: the mediating role of trust

Mobin Fatma, Zillur Rahman, Imran Khan · International Journal of Bank Marketing · 2015 · 240 citations

Business, Marketing, Marketing Management +16

Brand engagement and experience in online services

Imran Khan, Linda D. Hollebeek, Mobin Fatma et al. · Journal of Services Marketing · 2019 · 186 citations

Business, Marketing, Marketing Management +12

The role of customer brand engagement and brand experience in online banking

Imran Khan, Zillur Rahman, Mobin Fatma · International Journal of Bank Marketing · 2016 · 185 citations

Business, Marketing, Marketing Management +15

Customer experience and commitment in retailing: Does customer age matter?

Imran Khan, Linda D. Hollebeek, Mobin Fatma et al. · Journal of Retailing and Consumer Services · 2020 · 170 citations

Business, Marketing, Retail Management +14

Measuring consumer perception of CSR in tourism industry: Scale development and validation

Mobin Fatma, Zillur Rahman, Imran Khan · Journal of Hospitality and Tourism Management · 2016 · 149 citations

Management, Marketing, Tourism Management +16