Concepedia

Amresh Kumar

AK

15

Publications

968

Citations

12

H-Index

2006

Active since

Affiliations

Bharatiya Vidya Bhavan(Current)

Birla Institute of Technology, Mesra

Asia Pacific Institute of Management

Symbiosis International University

Indian Institute of Management Ahmedabad

Amresh Kumar is an author at Bharatiya Vidya Bhavan specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorDigital MarketingInteractive MarketingEngineeringData Science

Publications per year

2006–2022

15

Publications

15

Social eWOM: does it affect the brand attitude and purchase intention of brands?

Chetna Kudeshia, Amresh Kumar · Management Research Review · 2017 · 480 citations

Customer Satisfaction, Socially Responsible Product, Digital Marketing +25

Employer brand, person-organisation fit and employer of choice

Karnica Tanwar, Amresh Kumar · Personnel Review · 2019 · 127 citations

Digital Marketing, Brand Strategy, Consumer Research +21

How to measure post-purchase customer experience in online retailing? A scale development study

Amresh Kumar, Bhawna Anjaly · International Journal of Retail & Distribution Management · 2017 · 106 citations

Customer Experience, Customer Satisfaction, E-commerce +18

Verification and Validation of MapReduce Program model for Parallel K-Means algorithm on Hadoop Cluster

Amresh Kumar, M. Kiran, Saikat Mukherjee et al. · International Journal of Computer Applications · 2013 · 39 citations · Full text

Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective

Amresh Kumar, Pallab Sikdar, Manali Gupta et al. · Journal of Research in Interactive Marketing · 2022 · 36 citations

Customer Satisfaction, Collaborative Design, Digital Marketing +26

Rows per page

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