Concepedia

Bhawna Anjaly

BA

1

Publications

106

Citations

1

H-Index

2017

Active since

Affiliations

Symbiosis International University(Current)

Bhawna Anjaly is an author at Symbiosis International University specializing in management, marketing, and e-commerce.

Top concepts

BusinessMarketingE-commerceManagementUser ExperienceConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive Marketing

Publications per year

2017–2017

1

Publications

1

How to measure post-purchase customer experience in online retailing? A scale development study

Amresh Kumar, Bhawna Anjaly · International Journal of Retail & Distribution Management · 2017 · 106 citations

Customer Experience, Customer Satisfaction, E-commerce +18

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