Manali Gupta

Robotics at workplace: An integrated Twitter analytics – SEM based approach for behavioral intention to accept

Neena Sinha, Pragati Singh, Manali Gupta et al. · International Journal of Information Management · 2020 · 91 citations

Behavioral Intention, Behavioral Sciences, Social Media +11

Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective

Amresh Kumar, Pallab Sikdar, Manali Gupta et al. · Journal of Research in Interactive Marketing · 2022 · 36 citations

Customer Satisfaction, Collaborative Design, Digital Marketing +26

Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

Manali Gupta, Neena Sinha, Pratibha Singh et al. · Journal of Global Marketing · 2021 · 17 citations

Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers

Manali Gupta, Neena Sinha, Pratibha Singh et al. · International Journal of Technology Marketing · 2020 · 14 citations

Gendered Perception, Advertising Value Perceptions, Advertising +14

Doping as a barrier in universal acceptance of esports

Dishant Gupta, Harsh Sharma, Manali Gupta · International Journal of Sports Marketing and Sponsorship · 2021 · 13 citations

Doping, Game Theory, Sports Sponsorship +24