Karnica Tanwar

Publications

597

Citations

H-Index

2016

Active since

Affiliations

Birla Institute of Technology, Mesra(Current)

Amity University

Karnica Tanwar is an author at Birla Institute of Technology, Mesra specializing in human resource management, management, and organizational behavior.

Top concepts

BusinessManagementHuman ResourcesOrganizational BehaviorMarketingBrand ManagementBrandingBrand StrategyBrand DevelopmentEmployer Branding

Publications per year

2016–2021

Publications

Exploring the Relationship between Employer Branding and Employee Retention

Karnica Tanwar, Asha Prasad · Global Business Review · 2016 · 192 citations

Strategic Human Resources, Brand Strategy, Employee Attrition +19

Employer brand scale development and validation: a second-order factor approach

Karnica Tanwar, Asha Prasad · Personnel Review · 2017 · 142 citations

Organizational Characteristic, Brand Strategy, Consumer Research +18

Employer brand, person-organisation fit and employer of choice

Karnica Tanwar, Amresh Kumar · Personnel Review · 2019 · 127 citations

Digital Marketing, Brand Strategy, Consumer Research +21

The effect of employer brand dimensions on job satisfaction: gender as a moderator

Karnica Tanwar, Asha Prasad · Management Decision · 2016 · 100 citations

Quality Of Life, Job Performance, Education +20

The Effect of Employer Brand Dimensions on Organisational Commitment: Evidence from Indian IT Industry

Karnica Tanwar · Asia-Pacific Journal of Management Research and Innovation · 2016 · 19 citations

Organizational Characteristic, Brand Strategy, Organizational Culture +19

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