Concepedia

Asha Prasad

AP

11

Publications

717

Citations

11

H-Index

2005

Active since

Affiliations

Birla Institute of Technology, Mesra(Current)

Bennett University

Asha Prasad is an author at Birla Institute of Technology, Mesra specializing in human resource management, management, and organizational behavior.

Top concepts

ManagementHuman ResourcesOrganizational BehaviorBusinessEducationMarketingBrandingPsychologyBrand StrategyBrand Management

Publications per year

2005–2022

11

Publications

11

Exploring the Relationship between Employer Branding and Employee Retention

Karnica Tanwar, Asha Prasad · Global Business Review · 2016 · 192 citations

Strategic Human Resources, Brand Strategy, Employee Attrition +19

Employer brand scale development and validation: a second-order factor approach

Karnica Tanwar, Asha Prasad · Personnel Review · 2017 · 142 citations

Organizational Characteristic, Brand Strategy, Consumer Research +18

The effect of employer brand dimensions on job satisfaction: gender as a moderator

Karnica Tanwar, Asha Prasad · Management Decision · 2016 · 100 citations

Quality Of Life, Job Performance, Education +20

Exploring role of Indian workplace spirituality in stress management: a study of oil and gas industry

Anubhuti Saxena, Naval Garg, B. K. Punia et al. · Journal of Organizational Change Management · 2020 · 74 citations

Indian Workplace Spirituality, Indian Oil, Education +16

Employer brand and its unexplored impact on intent to join

Ruchika Sharma, Asha Prasad · International journal of organizational analysis · 2018 · 57 citations

Business-to-business Research, Organizational Characteristic, Brand Strategy +20

Rows per page

1–5 of 11