Concepedia

Chetna Kudeshia

CK

4

Publications

617

Citations

4

H-Index

2015

Active since

Affiliations

Birla Institute of Technology, Mesra(Current)

Chetna Kudeshia is an author at Birla Institute of Technology, Mesra specializing in management, marketing, and social media.

Top concepts

MarketingManagementSocial MediaBusinessCommunicationInteractive MarketingAdvertisingBrand EquityMedia MarketingConsumer Behavior

Publications per year

2015–2017

4

Publications

4

Social eWOM: does it affect the brand attitude and purchase intention of brands?

Chetna Kudeshia, Amresh Kumar · Management Research Review · 2017 · 480 citations

Customer Satisfaction, Socially Responsible Product, Digital Marketing +25

Spreading love through fan page liking: A perspective on small scale entrepreneurs

Chetna Kudeshia, Pallab Sikdar, Arun Mittal · Computers in Human Behavior · 2015 · 107 citations

Entrepreneurial Phenomenon, Social Media, Startup Ecosystem +9

The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics

Chetna Kudeshia, Arun Mittal · International Journal of Internet Marketing and Advertising · 2016 · 16 citations

Consumer Electronics, Customer Satisfaction, Social Media Users +18

Chetna Kudeshia, Arun Mittal · International Journal of Online Marketing · 2015 · 14 citations

Marketing, Viral Marketing, Social Media +14

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