Concepedia

Arun Mittal

AM

6

Publications

352

Citations

6

H-Index

2015

Active since

Affiliations

Birla Institute of Technology, Mesra(Current)

Bharatiya Vidya Bhavan

Arun Mittal is an author at Birla Institute of Technology, Mesra specializing in management, marketing, and social media.

Top concepts

MarketingManagementBusinessSocial MediaCustomer SatisfactionCommunicationConsumer BehaviorConsumer ResearchInteractive MarketingArts

Publications per year

2015–2018

6

Publications

6

Impact of service quality on customer satisfaction in private and public sector banks

Justin Paul, Arun Mittal, Garima Srivastav · International Journal of Bank Marketing · 2016 · 189 citations

Customer Satisfaction, Service Quality, Service Research +14

Spreading love through fan page liking: A perspective on small scale entrepreneurs

Chetna Kudeshia, Pallab Sikdar, Arun Mittal · Computers in Human Behavior · 2015 · 107 citations

Entrepreneurial Phenomenon, Social Media, Startup Ecosystem +9

The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics

Chetna Kudeshia, Arun Mittal · International Journal of Internet Marketing and Advertising · 2016 · 16 citations

Consumer Electronics, Customer Satisfaction, Social Media Users +18

Assessing adherence and patient satisfaction with medication

Md. Moddassir Alam, Pallab Sikdar, Amresh Kumar et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2018 · 15 citations

Nursing, Patient Adherence, Quality Of Life +14

Chetna Kudeshia, Arun Mittal · International Journal of Online Marketing · 2015 · 14 citations

Marketing, Viral Marketing, Social Media +14

Rows per page

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