Concepedia

Sadaf Siraj

SS

Statistics

Publications

3

Citations

47

H-Index

3

Active since

2012

Affiliations

Jamia Hamdard(Current)

Sadaf Siraj is an author at Jamia Hamdard specializing in strategic marketing, business, and marketing.

ORCID

Publications per year

2012–2018

3

Publications

3

Antecedents and consequences of the process of customer engagement through social media: an integrated conceptual framework

N.A. Abdullah, Sadaf Siraj · International Journal of Electronic Business · 2018 · 19 citations · Full text

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Archetyping the Brand: Strategy to Connect

Sadaf Siraj, Shyama Kumari · SSRN Electronic Journal · 2012 · 15 citations · Full text

, , +12

Use of marketing in social enterprises

Mir Shahid Satar, Shibu John, Sadaf Siraj · International Journal of Social Entrepreneurship and Innovation · 2016 · 13 citations · Full text

, , +6

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