Luxury Consumer Segmentation

Luxury Consumer Segmentation is a marketing framework that classifies consumers into distinct groups based on shared characteristics such as psychographics, behaviors, and consumption motives specific to high-end goods and services, distinguishing it from general market segmentation by its focus on the unique drivers and symbolic meanings underlying luxury consumption.

25

Publications

4.7K

Citations

63

Authors

35

Institutions

Publications per year

2017–2026

5

Authors

63

  1. RS
    Ramachandran Srinivasan

    Vellore Institute of Technology University, India

    2 publications · 26 citations

    2

    h-index

  2. SN
    Sina Nitzko

    University of Göttingen, Germany

    2 publications · 54 citations

    2

    h-index

  3. SB
    Sandeep Bhanot

    University of Mumbai, India

    2 publications · 26 citations

    2

    h-index

  4. AS
    Achim Spiller

    University of Göttingen, Germany

    2 publications · 54 citations

    2

    h-index

  5. CK
    Chester K.M. To

    Hong Kong Polytechnic University, Hong Kong SAR China

    2 publications · 106 citations

    2

    h-index

1–5 of 63

Venues

  1. Journal of Marketing

    JM · 2 publications · 2.1K citations

    2

    h-index

  2. Choice Reviews Online

    CRO · 1 publications · 46 citations

    1

    h-index

  3. Procedia Computer Science

    1 publications · 10 citations

    1

    h-index

  4. Journal of Hospitality Marketing & Management

    JHMM · 1 publications · 37 citations

    1

    h-index

  5. 1

    h-index

1–5