Chester K.M. To

Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?

Wing Yin Chan, Chester K.M. To, Wai Ching Chu · Journal of Retailing and Consumer Services · 2015 · 167 citations

Customer Satisfaction, Unique Products, Consumer Culture +12

Energy and utility management maturity model for sustainable manufacturing process

Eric W.T. Ngai, D.C.K. Chau, J. K. L. Poon et al. · International Journal of Production Economics · 2013 · 137 citations

Sustainable Manufacturing, Sustainable Manufacturing Process, Engineering +11

Predicting motivational outcomes in social entrepreneurship: Roles of entrepreneurial self-efficacy and situational fit

Chester K.M. To, José Manuel Guaita Martínez, María Orero-Blat et al. · Journal of Business Research · 2020 · 95 citations · Full text

Potential niche markets for luxury fashion goods in China

Gao Ling, Marjorie J. T. Norton, Zhiming Zhang et al. · Journal of Fashion Marketing and Management · 2009 · 93 citations

Potential Niche Markets, Brand Strategy, Consumer Research +22

Uncovering business model innovation contexts: A comparative analysis by fsQCA methods

Chester K.M. To, Sau Chuen Joe Au, Chi Wai Kan · Journal of Business Research · 2018 · 70 citations · Full text

Marketing, Business Intelligence, E-business Model +13