Concepedia

Loyalty Typologies

Loyalty Typologies is a conceptual framework that classifies distinct patterns of audience allegiance based on underlying behavioral and attitudinal motivations, differentiating them according to the nature and strength of engagement with media content or brands.

12

Publications

996

Citations

25

Authors

17

Institutions

Publications per year

2017–2026

3

Parents

Publications

12

Exploring the exit, voice, loyalty, and neglect typology: The influence of job satisfaction, quality of alternatives, and investment size

Dan Farrell, Caryl E. Rusbult · Employee Responsibilities and Rights Journal · 1992 · 222 citations

, , +11

Disloyalty: a closer look at non‐loyals

Jennifer Rowley, Jillian Dawes · Journal of Consumer Marketing · 2000 · 147 citations

, , +12

The Platformization of Brands

Julian R.K. Wichmann, Nico Wiegand, Werner Reinartz · Journal of Marketing · 2021 · 113 citations · Full text

, , +16

An Investigation of a Loyalty Typology and the Multidestination Loyalty of International Travelers

Şeyhmus Baloğlu · Tourism Analysis · 2001 · 100 citations

, , +11

Consumer in Sports: Fan typology analysis

Balwant Samra, Anna Wos · Journal of Intercultural Management · 2014 · 89 citations · Full text

, , +13

1–5 of 12

Authors

25

  1. HM
    Harold M. Hyman

    Rice University, United States

    1 publications · 12 citations

    1

    h-index

  2. JD
    Jillian Dawes

    Northampton College, United Kingdom

    1 publications · 147 citations

    1

    h-index

  3. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    1 publications · 147 citations

    1

    h-index

  4. DF
    Dan Farrell

    Western Michigan University, United States

    1 publications · 222 citations

    1

    h-index

  5. MB
    Michaël Beverland

    Monash University, Australia

    1 publications · 44 citations

    1

    h-index

1–5 of 25

Institutions

17

  1. The University of Western Australia

    Perth, Australia

    1 h-index

    3 publications

    207 citations

  2. University of Cologne

    Cologne, Germany

    1 h-index

    3 publications

    339 citations

  3. University of Bristol

    Bristol, United Kingdom

    1 h-index

    2 publications

    84 citations

  4. University of Nevada, Las Vegas

    Las Vegas, United States

    1 h-index

    1 publications

    100 citations

  5. Edge Hill University

    Ormskirk, United Kingdom

    1 h-index

    1 publications

    147 citations

  6. Northampton College

    Northampton, United Kingdom

    1 h-index

    1 publications

    147 citations

  7. Copenhagen Business School

    Copenhagen, Denmark

    1 h-index

    1 publications

    44 citations

  8. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    3 publications

    339 citations

1–8 of 17

Venues

  1. Journal of Consumer Marketing

    2 publications · 195 citations

    2

    h-index

  2. Marketing Theory

    MT · 1 publications · 44 citations

    1

    h-index

  3. Tourism Analysis

    1 publications · 100 citations

    1

    h-index

  4. Journal of Social and Personal Relationships

    JSPR · 1 publications · 22 citations

    1

    h-index

  5. Journal of Intercultural Management

    1 publications · 89 citations

    1

    h-index

1–5