Concepedia

Lean Marketing

Lean Marketing is a strategic marketing approach within entrepreneurial marketing that emphasizes rapid experimentation, customer feedback, and iterative refinement to minimize waste and maximize value creation under resource constraints.

8

Publications

268

Citations

19

Authors

10

Institutions

Publications per year

2017–2026

3

Parents

Children

Publications

8

Growing Young SMEs in Hard Economic Times: The Impact of Entrepreneurial and Customer Orientations — A Qualitative Study from Silicon Valley

Fabian Eggers, Sascha Kraus · Journal of Small Business & Entrepreneurship · 2011 · 58 citations

, , +10

The impact of lean thinking and the lean enterprise on marketing: Threat or synergy?

Nigel F. Piercy, Neil A. Morgan · Journal of Marketing Management · 1997 · 46 citations

, , +11

A multisite field study of lean thinking in U.S. and German secondary wood products manufacturers.

Jochen Czabke, Eric Hansen, Toni Doolen · Forest Products Journal · 2008 · 45 citations

, , +17

Commentary: The Future of Marketing Is Agile

Ann Lewnes · Journal of Marketing · 2020 · 31 citations

, , +8

Startups' Experimental Development of Digital Marketing Activities. A Case of Online-Videos

Michael Beier · SSRN Electronic Journal · 2016 · 27 citations · Full text

, , +17

1–5 of 8

Authors

19

  1. NF
    Nigel F. Piercy

    Cardiff University, United Kingdom

    1 publications · 46 citations

    1

    h-index

  2. AL
    Ann Lewnes

    1 publications · 31 citations

    1

    h-index

  3. ZY
    Zhaoxu Yu

    East China University of Science and Technology, China

    1 publications · 24 citations

    1

    h-index

  4. HL
    Hanyu Lu

    Shanghai University, China

    1 publications · 24 citations

    1

    h-index

  5. FE
    Fabian Eggers

    Menlo College, United States

    1 publications · 58 citations

    1

    h-index

1–5 of 19

Institutions

10

  1. University of Cambridge

    Cambridge, United Kingdom

    1 h-index

    1 publications

    46 citations

  2. University of Applied Sciences of the Grisons

    Chur, Switzerland

    1 h-index

    1 publications

    27 citations

  3. Menlo College

    Atherton, United States

    1 h-index

    1 publications

    58 citations

  4. Fu Jen Catholic University

    Taipei, Taiwan

    1 h-index

    2 publications

    28 citations

  5. China United Network Communications Group (China)

    Beijing, China

    1 h-index

    1 publications

    24 citations

  6. East China University of Science and Technology

    Shanghai, China

    1 h-index

    1 publications

    24 citations

  7. Cardiff University

    Cardiff, United Kingdom

    1 h-index

    1 publications

    46 citations

  8. Shanghai University

    Shanghai, China

    1 h-index

    5 publications

    120 citations

1–8 of 10

Venues

  1. Forest Products Journal

    FPJ · 1 publications · 45 citations

    1

    h-index

  2. SSRN Electronic Journal

    Repository · 1 publications · 27 citations

    1

    h-index

  3. Journal of digital & social media marketing.

    1 publications · 23 citations

    1

    h-index

  4. Journal of Marketing

    JM · 1 publications · 31 citations

    1

    h-index

  5. Research in Engineering Design

    1 publications · 24 citations

    1

    h-index

1–5