Concepedia

Hypothesis-driven Marketing

Hypothesis-Driven Marketing is an academic method within lean marketing that systematically formulates, tests, and refines marketing strategies through falsifiable predictions derived from customer and market insights.

1

Publications

10

Citations

1

Authors

1

Institutions

Publications per year

2017–2026

0

Parents

Publications

1

1–2 of 1

Authors

1

  1. RP
    Robert P. Hamlin

    University of Otago, New Zealand

    1 publications · 10 citations

    1

    h-index

  2. SR
    Sajad Rezaei

    University of Technology Malaysia, Malaysia

    1 publications · 11 citations

    0

    h-index

1–2 of 1

Institutions

1

  1. University of Otago

    Dunedin, New Zealand

    1 h-index

    1 publications

    10 citations

  2. Universität Hamburg

    Hamburg, Germany

    1 publications

    11 citations

  3. University of Worcester

    Worcester, United Kingdom

    1 publications

    11 citations

1–3 of 1

Venues

  1. European Journal of Marketing

    EJM · 1 publications · 10 citations

    1

    h-index

  2. Journal of Retailing and Consumer Services

    1 publications · 11 citations

1–2