Concepedia

Marketing Experiments

Marketing Experiments is a systematic research method within lean marketing that involves the iterative design, execution, and analysis of controlled tests to validate causal relationships between marketing interventions and customer responses under minimal resource expenditure.

127

Publications

9.9K

Citations

260

Authors

155

Institutions

Publications per year

2017–2026

22

Parents

Publications

127

An Experimental Study of Customer Effort, Expectation, and Satisfaction

Richard N. Cardozo · Journal of Marketing Research · 1965 · 1K citations

, , +14

Checking the Success of Manipulations in Marketing Experiments

Barbara C. Perdue, John O. Summers · Journal of Marketing Research · 1986 · 541 citations

, , +17

Efficient Experimental Design with Marketing Research Applications

Warren F. Kuhfeld, R D Tobias, Mark Garratt · Journal of Marketing Research · 1994 · 495 citations

, , +13

On the External Validity of Experiments in Consumer Research

John Lynch · Journal of Consumer Research · 1982 · 463 citations

, , +17

An Experimental Study of Customer Effort, Expectation, and Satisfaction

Richard N. Cardozo · Journal of Marketing Research · 1965 · 459 citations

, , +14

1–5 of 127

Authors

260

  1. AG
    Alan G. Sawyer

    University of Florida, United States

    6 publications · 688 citations

    6

    h-index

  2. AG
    Arch G. Woodside

    Boston College, United States

    4 publications · 80 citations

    4

    h-index

  3. RN
    Richard N. Cardozo

    University of Minnesota, United States

    3 publications · 1.5K citations

    3

    h-index

  4. DS
    Duncan Simester

    Massachusetts Institute of Technology, United States

    3 publications · 107 citations

    3

    h-index

  5. PE
    Paul E. Green

    University of Pennsylvania, United States

    2 publications · 60 citations

    2

    h-index

1–5 of 260

Institutions

155

  1. Massachusetts Institute of Technology

    Cambridge, United States

    6 h-index

    7 publications

    372 citations

  2. The Ohio State University

    Columbus, United States

    5 h-index

    5 publications

    593 citations

  3. Columbia University

    New York, United States

    4 h-index

    4 publications

    181 citations

  4. New York University

    New York, United States

    4 h-index

    4 publications

    267 citations

  5. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    90 citations

  6. University of British Columbia

    Vancouver, Canada

    3 h-index

    5 publications

    229 citations

  7. Indiana University

    Bloomington, United States

    3 h-index

    4 publications

    1.1K citations

  8. University of Toronto

    Toronto, Canada

    3 h-index

    5 publications

    489 citations

1–8 of 155

Venues

  1. Journal of Marketing Research

    33 publications · 5.1K citations

    24

    h-index

  2. Journal of Marketing

    JM · 10 publications · 909 citations

    10

    h-index

  3. Marketing Science

    6 publications · 237 citations

    6

    h-index

  4. Journal of the Academy of Marketing Science

    4 publications · 94 citations

    4

    h-index

  5. SSRN Electronic Journal

    Repository · 4 publications · 175 citations

    4

    h-index

1–5