Concepedia

Tun‐Chih Kou

TK

6

Publications

328

Citations

6

H-Index

2014

Active since

Affiliations

Ming Chuan University(Current)

Fu Jen Catholic University

Chinese Culture University

Feng Chia University

Shih Chien University

Tun‐Chih Kou is an author at Ming Chuan University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementSupply Chain ManagementSupply ChainBusiness StrategyIndustrial DesignProduct ManagementNew Product Development

Publications per year

2014–2021

6

Publications

6

Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products

Chiou‐Fong Wei, Chang‐Tang Chiang, Tun‐Chih Kou et al. · Business Strategy and the Environment · 2017 · 200 citations

Sustainable Consumption, Green Marketing, Consumer Uncertainty +23

A Systematic Literature Review of the IT-Based Supply Chain Management System: Towards a Sustainable Supply Chain Management Model

Chang‐Tang Chiang, Tun‐Chih Kou, Tian-Lih Koo · Sustainability · 2021 · 37 citations · Full text

Technology, Systematic Literature Review, Business Intelligence +13

Effects of IT-based supply chains on new product development activities and the performance of computer and communication electronics manufacturers

Tun‐Chih Kou, Chang‐Tang Chiang, Ai-Hsuan Chiang · Journal of Business and Industrial Marketing · 2018 · 34 citations

Industrial Engineering, Supply Network, It-based Supply Chains +26

The influence of supply chain architecture on new product launch and performance in the high-tech industry

Tun‐Chih Kou, Bruce C.Y. Lee · Journal of Business and Industrial Marketing · 2015 · 23 citations

Supply Chain Optimization, High-tech Industry, Supply Network +23

Green Marketing: The Roles of Appeal Type and Price Level

Chiou‐Fong Wei, Bruce C.Y. Lee, Tun‐Chih Kou et al. · Advances in management and applied economics · 2014 · 20 citations

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