Chiou‐Fong Wei

Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products

Chiou‐Fong Wei, Chang‐Tang Chiang, Tun‐Chih Kou et al. · Business Strategy and the Environment · 2017 · 200 citations

Sustainable Consumption, Green Marketing, Consumer Uncertainty +23

What drives green brand switching behavior?

Hung‐Che Wu, Chiou‐Fong Wei, Li Yu Tseng et al. · Marketing Intelligence & Planning · 2018 · 87 citations

Customer Satisfaction, Green Marketing, Greenwashing +16

Exploring the drivers of customer engagement behaviours in social network brand communities: towards a customer-learning model

Chang‐Tang Chiang, Chiou‐Fong Wei, Kevin R. Parker et al. · Journal of Marketing Management · 2017 · 58 citations

Green Marketing: The Roles of Appeal Type and Price Level

Chiou‐Fong Wei, Bruce C.Y. Lee, Tun‐Chih Kou et al. · Advances in management and applied economics · 2014 · 20 citations

The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry

Tun‐Chih Kou, Bruce C.Y. Lee, Chiou‐Fong Wei · International Journal of Operations & Production Management · 2015 · 14 citations

Customer Satisfaction, Senior Management Involvement, Brand Strategy +25