Li Yu Tseng is an author at Sun Yat-sen University specializing in consumer behavior, business, and management.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionTourismBrand EquityGreenwashingCommunication
Publications per year
2011–2021
3
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What drives green brand switching behavior?
Hung‐Che Wu, Chiou‐Fong Wei, Li Yu Tseng et al. · Marketing Intelligence & Planning · 2018 · 87 citations
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