Franchise Resource Allocation is a strategic management framework that systematically governs the distribution of financial, human, and operational resources within a franchise network to optimize performance, ensure brand consistency, and enhance competitive advantage across franchisee and franchisor entities.
4
Publications
136
Citations
10
Authors
7
Institutions
Publications per year
2017–2026
1
Parents
Publications
4
1–4 of 4
Authors
10
- LH
1
h-index
- MTMichael T. Willoughby
University of North Carolina at Chapel Hill, United States
1 publications · 12 citations
1
h-index
- JJ
1
h-index
- MP
1
h-index
- BL
1
h-index
1–5 of 10
Institutions
7
Georgia State University
Atlanta, United States
2 h-index
2 publications
50 citations
Mitchell College
New London, United States
1 h-index
1 publications
74 citations
University of Alabama in Huntsville
Huntsville, United States
1 h-index
1 publications
12 citations
University of Victoria
Victoria, Canada
1 h-index
2 publications
24 citations
Universitat Politècnica de València
Valencia, Spain
1 h-index
3 publications
36 citations
University of South Alabama
Mobile, United States
1 h-index
1 publications
74 citations
Florida State University
Tallahassee, United States
1 h-index
1 publications
74 citations
1–7 of 7
Venues
- Service Industries Journal
1 publications · 12 citations
1
h-index
- Production and Operations Management
POMS · 1 publications · 12 citations
1
h-index
- Business Horizons
1 publications · 74 citations
1
h-index
- Journal of Marketing Channels
1 publications · 38 citations
1
h-index
1–4