Concepedia
Statistics
Publications
15
Citations
670
H-Index
13
Active since
2009
Affiliations
Cornell University(Current)
Georgia State University
Boston University
University of Alabama in Huntsville
University of Massachusetts Boston
Benjamin Lawrence is an author at Cornell University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchBusiness StrategyBrand ManagementAdvertisingBrand EquityBrand StrategyBrand Awareness
Publications per year
2009–2021
The role of social media and brand equity during a product recall crisis: A shareholder value perspective
Liwu Hsu, Benjamin Lawrence · International Journal of Research in Marketing · 2015 · 140 citations
Socially Responsible Product, Social Media, Brand Equity +11
When Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising
Benjamin Lawrence, Susan Fournier, Frédéric F. Brunel · Journal of Advertising · 2013 · 115 citations
Digital Marketing, Targeted Advertising, Consumer Research +22
An agency perspective on service triads: Linking operational and financial performance
Jie J. Zhang, Benjamin Lawrence, Chris Anderson · Journal of Operations Management · 2014 · 84 citations
Customer Satisfaction, Psm Performance, Brand Strategy +22
Identity in Franchise Systems: The Role of Franchisee Associations
Benjamin Lawrence, Patrick J. Kaufmann · Journal of Retailing · 2010 · 66 citations
Franchise Systems, Organizational Culture, Organizational Identity +1
The Warm Glow of Restaurant Checkout Charity
Michael Giebelhausen, Benjamin Lawrence, HaeEun Helen Chun et al. · Cornell Hospitality Quarterly · 2017 · 49 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Research +22
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