Concepedia

Follower Advantage

Follower Advantage is a strategic competitive benefit arising when a later market entrant leverages the pioneering efforts of earlier firms to achieve superior performance or market position through improved innovation, reduced uncertainty, or optimized resource allocation.

26

Publications

2.4K

Citations

54

Authors

45

Institutions

Publications per year

2017–2026

3

Parents

Publications

26

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis · Journal of Marketing Research · 1993 · 675 citations

, , +10

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis · Journal of Marketing Research · 1993 · 439 citations

, , +10

Order of entry and performance in new markets

Mary Lambkin · Strategic Management Journal · 1988 · 425 citations

, , +17

Guarantor Financing in a Four‐Party Supply Chain Game with Leadership Influence

Weihua Zhou, Tiantian Lin, Gangshu Cai · Production and Operations Management · 2020 · 121 citations

, , +13

When the Leader Follows: Avoiding Dethronement through Imitation

Jan-Michael Roß, Dmitry Sharapov · Academy of Management Journal · 2014 · 91 citations

, , +6

1–5 of 26

Authors

54

  1. GJ
    Gerard J. Tellis

    University of Southern California, United States

    2 publications · 1.1K citations

    2

    h-index

  2. SK
    Salman Khan

    COMSATS University Islamabad, Pakistan

    2 publications · 41 citations

    2

    h-index

  3. MK
    Majid Khan

    Quaid-i-Azam University, Pakistan

    2 publications · 41 citations

    2

    h-index

  4. CL
    Clemens Löffler

    University of Vienna, Austria

    2 publications · 88 citations

    2

    h-index

  5. MK
    Michael Kopel

    University of Graz, Austria

    2 publications · 88 citations

    2

    h-index

1–5 of 54

Institutions

45

  1. University of Southern California

    Los Angeles, United States

    2 h-index

    4 publications

    2.2K citations

  2. Quaid-i-Azam University

    Islamabad, Pakistan

    2 h-index

    5 publications

    110 citations

  3. TU Wien

    Vienna, Austria

    1 h-index

    1 publications

    69 citations

  4. Tokyo Institute of Technology

    Tokyo, Japan

    1 h-index

    1 publications

    22 citations

  5. Capital University

    Bexley, United States

    1 h-index

    1 publications

    14 citations

  6. Thomas University

    Thomasville, United States

    1 h-index

    1 publications

    19 citations

  7. Western University

    London, Canada

    1 h-index

    1 publications

    90 citations

  8. Loyola University Chicago

    Chicago, United States

    1 h-index

    1 publications

    28 citations

1–8 of 45

Venues

  1. Journal of Marketing Research

    2 publications · 1.1K citations

    2

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 33 citations

    2

    h-index

  3. Strategic Entrepreneurship Journal

    SEJ · 1 publications · 20 citations

    1

    h-index

  4. Multinational Finance Journal

    MF · 1 publications · 14 citations

    1

    h-index

  5. Journal of the Academy of Marketing Science

    1 publications · 45 citations

    1

    h-index

1–5