Entry Strategy Performance

Entry Strategy Performance is a metric that evaluates the effectiveness and efficiency of a firm's chosen approach to entering a foreign market, distinguishing itself by measuring the strategic, financial, and operational outcomes relative to established objectives in cross-border market entry contexts.

73

Publications

7.3K

Citations

148

Authors

100

Institutions

Publications per year

2017–2026

10

Authors

148

  1. AB
    Adrian B. Ryans

    Western University, Canada

    3 publications · 308 citations

    3

    h-index

  2. DH
    Donna H. Green

    University of Windsor, Canada

    3 publications · 308 citations

    3

    h-index

  3. DW
    Donald W. Barclay

    Western University, Canada

    2 publications · 272 citations

    2

    h-index

  4. JE
    Jody Evans

    Deakin University, Australia

    2 publications · 385 citations

    2

    h-index

  5. MW
    Michael W. Toffel

    Harvard University, United States

    2 publications · 241 citations

    2

    h-index

1–5 of 148

Venues

  1. Strategic Management Journal

    SMJ · 4 publications · 1.1K citations

    4

    h-index

  2. Journal of Product Innovation Management

    4 publications · 529 citations

    4

    h-index

  3. Journal of World Business

    JWB · 3 publications · 85 citations

    3

    h-index

  4. International Marketing Review

    3 publications · 237 citations

    3

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 331 citations

    3

    h-index

1–5