Concepedia

Electoral Segmentation

Electoral Segmentation is a method of target audience segmentation that classifies voters or electorates into distinct subgroups based on shared political, demographic, behavioral, or psychographic characteristics to inform strategic campaign messaging and resource allocation.

11

Publications

509

Citations

20

Authors

15

Institutions

Publications per year

2017–2026

1

Variants

Voter Segmentation

Parents

Publications

11

The application of marketing to British politics

Gareth Smith, John Saunders · Journal of Marketing Management · 1990 · 94 citations

, , +9

Strategic political segmentation ‐ A new approach for a new era of political marketing

Gareth Smith, Andy Hirst · European Journal of Marketing · 2001 · 85 citations

, , +10

Ethnic party competition beyond the segmented market

Christina Isabel Zuber · Nationalities Papers · 2012 · 65 citations

, , +14

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

Paul Baines, Robert M. Worcester, David Jarrett et al. · Journal of Marketing Management · 2003 · 60 citations

, , +15

Program GROUP: The Identification of All Possible Solutions to a Constituency-Delimitation Problem

David Rossiter, Ron Johnston · Environment and Planning A Economy and Space · 1981 · 56 citations

, , +10

1–5 of 11

Authors

20

  1. PB
    Paul Baines

    Cranfield University, United Kingdom

    3 publications · 83 citations

    3

    h-index

  2. RM
    Roger Mortimore

    Ministry of Economy, North Macedonia

    3 publications · 83 citations

    3

    h-index

  3. RM
    Robert M. Worcester

    DMG Mori (United Kingdom), United Kingdom

    3 publications · 83 citations

    3

    h-index

  4. GS
    Gareth Smith

    Loughborough University, United Kingdom

    2 publications · 179 citations

    2

    h-index

  5. DJ
    David Jarrett

    Ministry of Economy, North Macedonia

    2 publications · 73 citations

    2

    h-index

1–5 of 20

Institutions

15

  1. Ministry of Economy

    Skopje, North Macedonia

    2 h-index

    2 publications

    73 citations

  2. Ifo Institute for Economic Research

    Munich, Germany

    1 h-index

    1 publications

    31 citations

  3. SUNY Brockport

    Brockport, United States

    1 h-index

    1 publications

    51 citations

  4. Loughborough College

    Loughborough, United Kingdom

    1 h-index

    2 publications

    188 citations

  5. Middlesex University

    Pembroke, Malta

    1 h-index

    2 publications

    120 citations

  6. University of Manchester

    Manchester, United Kingdom

    1 h-index

    2 publications

    58 citations

  7. Chapman University

    Orange, United States

    1 h-index

    1 publications

    31 citations

  8. University of Sheffield

    Sheffield, United Kingdom

    1 h-index

    2 publications

    112 citations

1–8 of 15

Venues

  1. Journal of Marketing Management

    MM · 4 publications · 177 citations

    4

    h-index

  2. European Journal of Marketing

    EJM · 2 publications · 114 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 31 citations

    1

    h-index

  4. EPJ Data Science

    1 publications · 15 citations

    1

    h-index

  5. Journal of Political Marketing

    1 publications · 51 citations

    1

    h-index

1–5