Concepedia

Roger Mortimore

RM

Statistics

Publications

13

Citations

263

H-Index

12

Active since

1992

Affiliations

Ministry of Economy(Current)

London School of Economics and Political Science

Cranfield University

DMG Mori (United Kingdom)

Ipsos (United Kingdom)

Roger Mortimore is an author at Ministry of Economy specializing in political science, elections, and social sciences.

Publications per year

1992–2017

13

Publications

13

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

Paul Baines, Robert M. Worcester, David Jarrett et al. · Journal of Marketing Management · 2003 · 60 citations

Business, Marketing, Political Science +15

Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches

Paul Baines, Ian Crawford, Nicholas O’Shaughnessy et al. · Journal of Marketing Management · 2013 · 27 citations

Social Sciences, Marketing, Political Science +7

Examining the academic/commercial divide in marketing research

Paul Baines, Ross Brennan, Mark Gill et al. · European Journal of Marketing · 2009 · 24 citations · Full text

Business, Marketing, Marketing Management +8

The British general election of 1992

Roger Mortimore · Electoral Studies · 1992 · 23 citations

Social Sciences, Political Communication, Political Science +6

Apportionment and the boundary commission for England

Iain McLean, Roger Mortimore · Electoral Studies · 1992 · 21 citations

Natural Resources, Legislative Affairs, Jurisdiction +5

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