Concepedia

Ian Crawford

IC

5

Publications

261

Citations

5

H-Index

1999

Active since

Affiliations

Cranfield University(Current)

Ian Crawford is an author at Cranfield University specializing in business, marketing insights, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing InsightsLand UseEconomicsAgricultureValue TheoryPublic Health

Publications per year

1999–2013

5

Publications

5

Promoting farmer uptake of agri-environment schemes: the Countryside Stewardship Arable Options Scheme

Joe Morris, Jane Mills, Ian Crawford · Land Use Policy · 2000 · 118 citations

Economics, Land Use, Farming System +10

Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Simon Manyiwa, Ian Crawford · Journal of Consumer Behaviour · 2002 · 57 citations

Social Context, Consumer Uncertainty, Behavioral Decision Making +20

Implementing, monitoring and measuring a programme of relationship marketing

Adam Lindgreen, Ian Crawford · Marketing Intelligence & Planning · 1999 · 49 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +16

Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches

Paul Baines, Ian Crawford, Nicholas O’Shaughnessy et al. · Journal of Marketing Management · 2013 · 26 citations

An analysis of the Hastings review: "The effects of food promotion on children"

Ian Crawford, S.J. Paliwoda · Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) · 2003 · 11 citations

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