Concepedia

Simon Manyiwa

SM

3

Publications

193

Citations

3

H-Index

2002

Active since

Affiliations

Middlesex University(Current)

Simon Manyiwa is an author at Middlesex University specializing in behavioral decision making, consumer research, and consumer behavior.

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Top concepts

Publications per year

2002–2018

3

Publications

3

Fear appeals in anti-smoking advertising: How important is self-efficacy?

Simon Manyiwa, Ross Brennan · Journal of Marketing Management · 2012 · 71 citations · Full text

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Influence of perceived city brand image on emotional attachment to the city

Simon Manyiwa, Constantinos‐Vasilios Priporas, Xuan Lorna Wang · Journal of Place Management and Development · 2018 · 65 citations

Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Simon Manyiwa, Ian Crawford · Journal of Consumer Behaviour · 2002 · 57 citations

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