Concepedia

David Jarrett

DJ

Statistics

Publications

2

Citations

73

H-Index

2

Active since

2003

Affiliations

Ministry of Economy(Current)

David Jarrett is an author at Ministry of Economy specializing in market segmentation, voter behavior, and political science.

Publications per year

2003–2005

2

Publications

2

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

Paul Baines, Robert M. Worcester, David Jarrett et al. · Journal of Marketing Management · 2003 · 60 citations

, , +15

Product Attribute-Based Voter Segmentation and Resource Advantage Theory

Paul Baines, Robert M. Worcester, David Jarrett et al. · Journal of Marketing Management · 2005 · 13 citations

, , +14

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