Robert M. Worcester

Consumer Market Research Handbook

Charles D. McBride, Robert M. Worcester · Journal of Marketing · 1974 · 116 citations

Business, Business Economics, Marketing +15

Reflections on corporate reputations

Robert M. Worcester · Management Decision · 2009 · 112 citations

Business, Organization Studies, Brand Management +13

Managing the image of your bank: the glue that binds

Robert M. Worcester · International Journal of Bank Marketing · 1997 · 100 citations

Business, Marketing, Strategic Management +13

Consumer Market Research Handbook.

Len Marchant, Robert M. Worcester · Journal of the Royal Statistical Society Series D (The Statistician) · 1975 · 94 citations

Business, Marketing, Marketing Management +12

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

Paul Baines, Robert M. Worcester, David Jarrett et al. · Journal of Marketing Management · 2003 · 60 citations

Business, Marketing, Political Science +15