Dynamic Skimming

Dynamic Skimming is a pricing strategy within the broader category of market entry pricing mechanisms that specifically involves adjusting the initial high price of a product or service in response to real-time market signals, competitive actions, and evolving consumer segments to maximize revenue over time.

3

Publications

120

Citations

8

Authors

8

Institutions

Publications per year

2017–2026

0

Authors

8

  1. GJ
    Gerard J. Tellis

    University of Southern California, United States

    1 publications · 87 citations

    1

    h-index

  2. RL
    Riccardo Leonardi

    University of Brescia, Italy

    1 publications · 11 citations

    1

    h-index

  3. NA
    Nicola Adami

    University of Brescia, Italy

    1 publications · 11 citations

    1

    h-index

  4. RC
    Ram C. Rao

    The University of Texas at Dallas, United States

    1 publications · 22 citations

    1

    h-index

  5. GE
    Gila E. Fruchter

    Bar-Ilan University, Israel

    1 publications · 22 citations

    1

    h-index

1–5 of 8

Venues

  1. Journal of Service Research

    JSR · 1 publications · 22 citations

    1

    h-index

  2. Marketing Science

    1 publications · 87 citations

    1

    h-index

1–2