Concepedia
Statistics
Publications
8
Citations
228
H-Index
Active since
1999
Affiliations
Bar-Ilan University(Current)
University of Pennsylvania
Gila E. Fruchter is an author at Bar-Ilan University specializing in business, economics, and business economics.
Publications per year
1999–2021
Forecasting sales and product evolution: The case of the hybrid/electric car
Yair Orbach, Gila E. Fruchter · Technological Forecasting and Social Change · 2011 · 65 citations
Business, Automotive Engineering, Business Analytics +14
The Many-Player Advertising Game
Gila E. Fruchter · Management Science · 1999 · 46 citations
Social Sciences, Economics, Advertising +11
Why the Generalized Bass Model leads to odd optimal advertising policies
Gila E. Fruchter, Christophe Van den Bulte · International Journal of Research in Marketing · 2011 · 41 citations
Business, Business Economics, Marketing +8
Optimal Membership Fee and Usage Price Over Time for a Network Service
Gila E. Fruchter, Ram C. Rao · Journal of Service Research · 2001 · 22 citations
Business, Business Economics, Economics +15
Dynamic Strategic Pricing and Speed of Diffusion
Engelbert J. Dockner, Gila E. Fruchter · Journal of Optimization Theory and Applications · 2004 · 17 citations
Business, Business Economics, Economics +9
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