Concepedia

Customer Perception Change

Customer Perception Change is a construct in brand management that denotes the strategic alteration of consumers' cognitive and affective interpretations of a brand's identity, value proposition, or market position relative to competitors.

17

Publications

521

Citations

43

Authors

24

Institutions

Publications per year

2017–2026

5

Parents

Publications

17

Changing Perceptions and Changing Behavior in Customer Relationships

Peter C. Verhoef, Philip Hans Franses, Bas Donkers · Marketing Letters · 2002 · 66 citations

, , +12

Understanding brand identity confusion

R.K. Srivastava · Marketing Intelligence & Planning · 2011 · 62 citations

, , +17

Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis

Jie Ma, Ying Kei Tse, Xiaojun Wang et al. · Transportation Research Part E Logistics and Transportation Review · 2019 · 57 citations · Full text

, , +17

Analysing online reviews to investigate customer behaviour in the sharing economy

Carmen Kar Hang Lee, Ying Kei Tse, Minhao Zhang et al. · Information Technology and People · 2019 · 55 citations · Full text

, , +16

The power of AI in marketing: enhancing efficiency and improving customer perception through AI-generated storyboards

Atthawut Chaisatitkul, Kittikawin Luangngamkhum, Kanokthip Noulpum et al. · International Journal of Information Technology · 2023 · 51 citations

, , +14

1–5 of 17

Authors

43

  1. MZ
    Minhao Zhang

    University of Bristol, United Kingdom

    2 publications · 112 citations

    2

    h-index

  2. YK
    Ying Kei Tse

    University of York, United Kingdom

    2 publications · 112 citations

    2

    h-index

  3. JM
    Jie Ma

    Northumbria University, United Kingdom

    2 publications · 112 citations

    2

    h-index

  4. JJ
    Joby John

    University of Louisiana at Lafayette, United States

    1 publications · 13 citations

    1

    h-index

  5. AC
    Atthawut Chaisatitkul

    National Institute of Development Administration, Thailand

    1 publications · 51 citations

    1

    h-index

1–5 of 43

Institutions

24

  1. University of York

    York, United Kingdom

    2 h-index

    2 publications

    112 citations

  2. Northumbria University

    Newcastle upon Tyne, United Kingdom

    2 h-index

    2 publications

    112 citations

  3. University of Bristol

    Bristol, United Kingdom

    2 h-index

    3 publications

    169 citations

  4. Uppsala University

    Uppsala, Sweden

    1 h-index

    2 publications

    22 citations

  5. L'Oreal (United States)

    New York, United States

    1 h-index

    1 publications

    37 citations

  6. University of South Australia

    Adelaide, Australia

    1 h-index

    3 publications

    147 citations

  7. University of Brawijaya

    Malang, Indonesia

    1 h-index

    2 publications

    28 citations

  8. University of Nevada, Las Vegas

    Las Vegas, United States

    1 h-index

    2 publications

    68 citations

1–8 of 24

Venues

  1. 1

    h-index

  2. Journal of Euromarketing

    1 publications · 11 citations

    1

    h-index

  3. Marketing Intelligence & Planning

    1 publications · 62 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 14 citations

    1

    h-index

  5. Journal of Economics Business and Management

    JOEBM · 1 publications · 10 citations

    1

    h-index

1–5