Statistics
Publications
342
Citations
20.6K
Authors
50
Location
New York, United States
342
50
21
h-index
20
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12
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11
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1–5 of 50
A scale for measuring store personality
Alain d’Astous, Mélanie Lévesque · Psychology and Marketing · 2003 · 227 citations
Facilitating and Rewarding Creativity during New Product Development
James E. Burroughs, Darren W. Dahl, C. Moreau et al. · Journal of Marketing · 2011 · 206 citations · Full text
1–5 of 342