Statistics
Publications
12
Citations
320
H-Index
11
Active since
2010
Affiliations
University of Mumbai(Current)
R.K. Srivastava is an author at University of Mumbai specializing in marketing management, marketing, and business.
Publications per year
2010–2021
12
12
Understanding brand identity confusion
R.K. Srivastava · Marketing Intelligence & Planning · 2011 · 62 citations
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