Consumer Problem Solving

Consumer Problem Solving is a cognitive process within consumer behavior whereby an individual identifies a discrepancy between a desired and actual state, prompting information search, evaluation of alternatives, and decision-making to resolve the problem in a manner distinct from habitual or impulsive consumption responses.

57

Publications

4.9K

Citations

99

Authors

65

Institutions

Publications per year

2017–2026

6

Authors

99

  1. SW
    Scott Ward

    Marketing Science Institute, United States

    3 publications · 74 citations

    3

    h-index

  2. SW
    Sigmund Wagner‐Tsukamoto

    University of Leicester, United Kingdom

    2 publications · 54 citations

    2

    h-index

  3. JR
    James R. Bettman

    Duke University, United States

    2 publications · 258 citations

    2

    h-index

  4. TC
    Ting‐Yu Chen

    Chang Gung University, Taiwan

    2 publications · 38 citations

    2

    h-index

  5. MT
    Mark Tadajewski

    University of Leicester, United Kingdom

    2 publications · 54 citations

    2

    h-index

1–5 of 99

Venues

  1. Journal of Consumer Research

    JCR · 4 publications · 2.5K citations

    4

    h-index

  2. ACR North American Advances

    4 publications · 70 citations

    4

    h-index

  3. Journal of Marketing Research

    3 publications · 274 citations

    3

    h-index

  4. Journal of Marketing

    JM · 2 publications · 46 citations

    2

    h-index

  5. Journal for Research in Mathematics Education

    JRME · 2 publications · 33 citations

    2

    h-index

1–5