Mark Tadajewski

Towards a history of critical marketing studies

Mark Tadajewski · Journal of Marketing Management · 2010 · 172 citations · Full text

Social Sciences, History, Marketing +7

Remembering motivation research: toward an alternative genealogy of interpretive consumer research

Mark Tadajewski · Marketing Theory · 2006 · 172 citations

Social Sciences, Marketing, Psychology +11

The ordering of marketing theory: the influence of McCarthyism and the Cold War

Mark Tadajewski · Marketing Theory · 2006 · 107 citations

Management, Marketing, Marketing Management +6

The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski, Jessica Chelekis, Benét DeBerry‐Spence et al. · Journal of Marketing Management · 2014 · 79 citations · Full text

Business, Marketing, Marketing Management +10

Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice

Mark Tadajewski · Marketing Theory · 2010 · 78 citations · Full text

Business, Marketing, Marketing Management +9