Concepedia

Consumer Demand Forecasting

Consumer Demand Forecasting is a predictive analytics method that estimates future market demand for a product by analyzing historical sales data, consumer behavior patterns, and external market factors within the context of private label product development and launch strategies.

156

Publications

9.2K

Citations

354

Authors

199

Institutions

Publications per year

2017–2026

49

Parents

Publications

156

What do we Learn About Consumer Demand Patterns from Micro Data

Richard Blundell, Panos Pashardes, Guglielmo Weber · OpenGrey (Institut de l'Information Scientifique et Technique) · 1993 · 604 citations

, , +16

Forecasting private consumption: survey-based indicators vs. Google trends

Simeon Vosen, Torsten C. Schmidt · Journal of Forecasting · 2011 · 568 citations · Full text

, , +17

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

Kris Ferreira, Bin Hong Alex Lee, David Simchi‐Levi · Manufacturing & Service Operations Management · 2015 · 554 citations · Full text

, , +17

Premarket Forecasting of Really-New Products

Glen L. Urban, Bruce D. Weinberg, John R. Hauser · Journal of Marketing · 1996 · 375 citations

, , +14

The Effect of Customer Satisfaction on Consumer Spending Growth

Claes Fornell, Roland T. Rust, Marnik G. Dekimpe · Journal of Marketing Research · 2010 · 269 citations

, , +17

1–5 of 156

Authors

354

  1. GL
    Glen L. Urban

    Massachusetts Institute of Technology, United States

    5 publications · 668 citations

    5

    h-index

  2. BL
    Barry L. Bayus

    University of North Carolina at Chapel Hill, United States

    4 publications · 198 citations

    4

    h-index

  3. JR
    John R. Hauser

    North Carolina State University, United States

    4 publications · 562 citations

    4

    h-index

  4. JL
    Jongsu Lee

    Seoul National University, South Korea

    3 publications · 104 citations

    3

    h-index

  5. BD
    Bruce D. Weinberg

    Boston University, United States

    3 publications · 509 citations

    3

    h-index

1–5 of 354

Institutions

199

  1. Massachusetts Institute of Technology

    Cambridge, United States

    7 h-index

    10 publications

    2.3K citations

  2. University of Pennsylvania

    Philadelphia, United States

    7 h-index

    9 publications

    470 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    4 h-index

    8 publications

    403 citations

  4. Seoul National University

    Seoul, South Korea

    4 h-index

    7 publications

    204 citations

  5. Brunel University of London

    London, United Kingdom

    3 h-index

    3 publications

    246 citations

  6. University of Chicago

    Chicago, United States

    3 h-index

    3 publications

    301 citations

  7. University of Missouri

    Columbia, United States

    2 h-index

    4 publications

    180 citations

  8. University of Iowa

    Iowa City, United States

    2 h-index

    3 publications

    79 citations

1–8 of 199

Venues

  1. Journal of Marketing Research

    10 publications · 494 citations

    10

    h-index

  2. Journal of Forecasting

    6 publications · 780 citations

    6

    h-index

  3. Journal of Marketing

    JM · 4 publications · 623 citations

    4

    h-index

  4. Management Science

    4 publications · 311 citations

    4

    h-index

  5. SSRN Electronic Journal

    Repository · 4 publications · 277 citations

    4

    h-index

1–5