Choice Tradeoffs
Choice Tradeoffs is a theoretical construct in information search that characterizes the cognitive and evaluative process by which decision-makers balance competing attributes or options when selecting among alternatives under constraints.
124
Publications
11K
Citations
276
Authors
157
Institutions
Publications per year
2017–2026
20
Parents
124
Steven M. Shugan · Journal of Consumer Research · 1980 · 963 citations
Cognitive Effort, Affect, and Choice
Ellen Garbarino, Julie A. Edell · Journal of Consumer Research · 1997 · 425 citations
1–5 of 124
276
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London School of Economics and Political Science, United Kingdom
3 publications · 350 citations
3
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1–5 of 276
157
Duke University
Durham, United States
6 h-index
7 publications
1.5K citations

University of Warwick
Coventry, United Kingdom
6 h-index
6 publications
302 citations
University of Michigan
Ann Arbor, United States
5 h-index
7 publications
228 citations
University of Pennsylvania
Philadelphia, United States
5 h-index
7 publications
681 citations

Cornell University
Ithaca, United States
4 h-index
4 publications
380 citations
London School of Economics and Political Science
London, United Kingdom
4 h-index
4 publications
408 citations
Ross School
East Hampton, United States
4 h-index
5 publications
96 citations
University of Chicago
Chicago, United States
4 h-index
4 publications
1.7K citations
1–8 of 157
JCR · 8 publications · 2K citations
9
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5 publications · 817 citations
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5 publications · 425 citations
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Repository · 5 publications · 89 citations
5
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3 publications · 350 citations
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