Concepedia

Benefit-segment Modeling

Benefit-Segment Modeling is a consumer segmentation framework that classifies individuals into distinct groups based on the primary functional or emotional benefits they seek from a product or service, differentiating it from other market segmentation approaches by focusing exclusively on benefit-driven preferences as the basis for strategic targeting and positioning.

33

Publications

1.9K

Citations

68

Authors

41

Institutions

Publications per year

2017–2026

4

Parents

Publications

33

Using means‐end structures for benefit segmentation

Günther Botschen, Eva Thelen, Rik Pieters · European Journal of Marketing · 1999 · 226 citations

, , +11

Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments

Soo Cheong Jang, Alastair M. Morrison, Joseph T. O’Leary · Tourism Management · 2002 · 210 citations

, , +17

A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation

Michel Wedel, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1991 · 143 citations

, , +15

Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework

Roger J. Calantone, J. S. Johar · Journal of Travel Research · 1984 · 139 citations

, , +16

Benefit segmentation by factor analysis: an improved method of targeting customers for financial services

Raj Singh Minhas, Everett M. Jacobs · International Journal of Bank Marketing · 1996 · 124 citations

, , +14

1–5 of 33

Authors

68

  1. JE
    Jan‐Benedict E.M. Steenkamp

    University of North Carolina at Chapel Hill, United States

    3 publications · 261 citations

    3

    h-index

  2. MW
    Michel Wedel

    University of Groningen, Netherlands

    3 publications · 261 citations

    3

    h-index

  3. IS
    Imran S. Currim

    University of California, Irvine, United States

    2 publications · 151 citations

    2

    h-index

  4. JS
    J. S. Johar

    Virginia Tech, United States

    2 publications · 152 citations

    2

    h-index

  5. RJ
    Roger J. Calantone

    Michigan State University, United States

    2 publications · 152 citations

    2

    h-index

1–5 of 68

Institutions

41

  1. University of Sheffield

    Sheffield, United Kingdom

    2 h-index

    3 publications

    337 citations

  2. Wageningen University & Research

    Wageningen, The Netherlands

    2 h-index

    3 publications

    167 citations

  3. UNSW Sydney

    Sydney, Australia

    1 h-index

    2 publications

    52 citations

  4. University of Arkansas at Fayetteville

    Fayetteville, United States

    1 h-index

    1 publications

    42 citations

  5. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    2 publications

    44 citations

  6. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    3 publications

    630 citations

  7. University of Utah

    Salt Lake City, United States

    1 h-index

    1 publications

    21 citations

  8. University of New Hampshire

    Durham, United States

    1 h-index

    1 publications

    55 citations

1–8 of 41

Venues

  1. Journal of Marketing Research

    4 publications · 381 citations

    4

    h-index

  2. International Journal of Bank Marketing

    3 publications · 288 citations

    3

    h-index

  3. Expert Systems with Applications

    2 publications · 117 citations

    2

    h-index

  4. Journal of Business Research

    JBR · 2 publications · 108 citations

    2

    h-index

  5. European Journal of Marketing

    EJM · 2 publications · 268 citations

    2

    h-index

1–5