Attribute Importance Segmentation
Attribute Importance Segmentation is a benefit segmentation method that classifies consumers based on the relative significance they assign to specific product or service attributes, distinguishing it from other segmentation approaches by focusing on individual differences in attribute valuation as the primary basis for market division.
22
Publications
1K
Citations
48
Authors
26
Institutions
Publications per year
2017–2026
6
Parents
22
The Stability of Benefit Segments
Roger J. Calantone, Alan G. Sawyer · Journal of Marketing Research · 1978 · 149 citations
The Stability of Benefit Segments
Roger J. Calantone, Alan G. Sawyer · Journal of Marketing Research · 1978 · 90 citations
1–5 of 22
48
3
h-index
2
h-index
2
h-index
2
h-index
1
h-index
1–5 of 48
26

Ghent University
Ghent, Belgium
3 h-index
7 publications
620 citations
University of Houston
Houston, United States
1 h-index
1 publications
19 citations
Agricultural University of Tirana
Tirana, Albania
1 h-index
2 publications
26 citations
Adnan Menderes University
Aydin, Turkey
1 h-index
1 publications
15 citations

Universiti Malaysia Terengganu
Kuala Terengganu, Malaysia
1 h-index
3 publications
60 citations

University of North Texas
Denton, United States
1 h-index
1 publications
56 citations
Universitas Teknologi Yogyakarta
Sleman, Indonesia
1 h-index
2 publications
28 citations
University of Tirana
Tirana, Albania
1 h-index
1 publications
13 citations
1–8 of 26
2 publications · 239 citations
2
h-index
1 publications · 16 citations
1
h-index
1 publications · 14 citations
1
h-index
1 publications · 25 citations
1
h-index
1 publications · 56 citations
1
h-index
1–5